Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan speaks at opening ceremony of the Vietnam National Brand Week 2024.

Citing a report by the UK’s brand evaluation consultancy firm, Brand Finance, Mr. Tan said the Vietnam National Brand skyrocketed 102% during the 2019-2023 period. 

“The growing value of Vietnam's national brand has demonstrated the country’s rising credibility and position on the international stage, contributing to enhancing its national competitiveness.”

An international forum on “improving the core values” was held as part of the event to discuss measures to continue building and developing the country’s brand. Vietnam ranked 33rd out of the 121 countries and territories studied in terms of brand value last year.